Top Reasons Any Business Should Have A Website

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Top Reasons Small Or Any Businesses Should Have A Website

* To Serve One's Local Market * Branding Your Business Identity* To Establish A Presence * Accessibility * Availability With Expanded Business Hours * FAQs Are Sales In Waiting * Online Shopping Is Rising In Popularity Daily * Credibility And Image=Confidence * Builds Trust and Loyalty * Level Playing Field In Your Industry * Be Competitive * Reach For Growth With Expansion * Savings With E-mail * Efficiency And Savings Of Time Sensitive Material * Assumed Consumer Expectations * Makes Picture, Sound And Video Available * Strong Team Player * Low Cost For Rewards * Our Brief Synopsis

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A recent study by Pitney Bowes found that 60% of consumers were most likely to visit a company website with a first-time purchase in mind if a piece of direct mail, or an insert, or a direct response advertisement pointed them to it.

1. To Serve One's Local Market - According to the Census Bureau in a small town of 100,000 residents 9,000 move in and out of the area in one year. Most local businesses feel like the whole area knows who they are. But do they? With the numbers above, isn't it is in the best interest for local businesses to have a website for the new residents that are moving in?

2. Branding Your Business Identity - Yours Website helps in branding your business name to the community. In business there is no substitute for branding. The public needs to know what is unique about your presence and that you exist. A Website can establish your presence at a fraction of the cost and in much less time than it would take without one. Creating a unique looking Website that is designed around your business will assist in helping your customers to remember you.

3. Establish A Presence - Your Website allows you to introduce your company to your prospective clients in an image rich and descriptive way. It's your online business card, your sign, your billboard available to the multitude of people who are online searching for the product or service you are offering.

4. Accessibility - After your customers find your product or service your website will allow them to contact you easily and quickly with your channel of choice (E-mail, phone or fax). Customers want to know; who you are, what you have, how can I get it, where can I get it, when can I get it and how much does it cost. That's right - Your Website makes it easy for people to find your phone number without having to dig out the phone book and answers a multitude of questions.

5. Availability With Expanded Business Hours
- Your website is accessible and can be viewed by your current and future customers 24 hours a day, 7 days a week, 52 weeks a year. Even when you're sleeping your web site can be working for your company. These are busy people, and very often the best time for them to research a service or product is when your doors are closed. Your website is always open. In addition, you website permits you to have simultaneous one-on-one interaction with many different consumers.

6. FAQs Are Sales In Waiting - Consumers ask questions when they have an interest. Your Website is an extremely useful tool for answering your customer's Frequently Asked Questions (FAQs) and making your business information available. This is a tool too often overlooked by many business owners. It enhances and saves you money by providing instant answers any time of day or night while saving your business and employees considerable time management time and increased customer service in not having to answer some inquiries. More often it is likely to make your next phone call an order rather than an inquiry.

7. Online Shopping Is Rising In Popularity Daily - Your customers can buy your products and pay for them while sitting at their computers. It is estimated that it costs 8 times more to sell a product from a shop than from the Internet. Selling online has to be one of the most cost efficient means of running a business. Night or day, you can do business with a client in any part of the world, and his payment can be made directly into your bank account -- Your website has the capability of advertising all over the world. A superb value for the money. Can your business afford to miss out with the rise in this trend?

8. Credibility And Image = Confidence - A professional high-quality Website adds credibility to your business by opening the door to your business information. Your Website improves your professional image and customer confidence in you. It gives you the opportunity to express your skills, expertise, years of experience and adds to your competitive advantage.

9. Builds Trust And Loyalty - Your website allows your business to reveal your personal side and or community activities providing trust and loyalty in the customers reading it.

10. Level Playing Field In Your Industry - Your Website can convey a professional and up-to-date image, prospective customers cannot tell weather you have 100 on staff or none. Presenting your business just as effectively as a multi-million dollar business does. You can now compete with the "big boys".

11. Be Competitive - Your company's competitors are probably already on the internet -- If your competitors have a website, they are taking most of your online potential customers from your organization. Your clients and potential clients are already searching online for services and products -- Unlike in the past, nowadays people are using online search engines to find products and services they want. If your organization doesn't have an online presence, you cannot be found during this process. Once again, your competitors may.

12. Reach For Growth With Expansion - Your Website can reach your local clients, and then reach even further to a national or worldwide level without any additional cost to you. What do you suppose would happen if you expanded and took your top 10 to 20 products farther than your local market? That's right millions of people have the availability to purchase and do business with your organization.

13. Savings With E-Mail - Your Web page can save you a lot of money. Purchasing lists for E-Mail usage can be cost prohibitive, when only 24% of unsolicited emails are opened -- so why not collect those E-mail addresses from those wanting to hear from you with your contact us section of your website. Lower printing costs with E-mail; because you can now use E-mail, in lieu of the cost of paper for fax or printed mail letters, which is more cost effective and I might add "green" too.

14. Efficiency And Savings On Time Sensitive Material - Your Website provides efficiency and savings to your Company when new prices and information change frequently in a business. You have the ability to make these changes or have your Web developer make these changes for you in a minimal timeframe and for a lot less of your hard earned $$. This is many times faster and more cost effective than changing your non-verbal printed material. All factors combined your time sensitive material is important for you and your customers.

15. Assumed Consumer Expectations
- In todays information age with millions surfing the internet daily, it's a given, your customers expect your business to have a Website. Simply put in the new millennium, your customer expect you to be online. When only a few years ago, a Website was a luxury expense, now it is considered a necessity that proves you're a serious business professional.

16. Makes Picture, Sound And Video Available - If a picture says a thousand words, what do you think a video does? Internet video commercials are less expensive than TV and give visual proof of your professionalism that radio and print ads cannot. You can create an online commercial using your own digital video camera show before and after examples of your work, live customer testimonials, or a brief question and answer spot, prospects will immediately focus their attention toward that aspect of your site. Need Proof? FACTS ARE: *People prefer watching above reading and listing alone. * 81% of the people watch the entire video. *Prospects remember 20% of what they read, 30% of what they hear, and 70% of what they see and hear. *Internet commercials increase prospect awareness 80% and increase likeliness to purchase products or services by 46%. --Lightning Cast

17. Strong Team Player - Your Website is the stabilized cornerstone of any current or future online marketing campaigns. A true arsenal of strength can been seen and felt when using combined vehicles of advertising/marketing to drive traffic to your website.

18. Link to Other Web Sites - Your website has many capabilities to link to other sites of interest for your local community as well as throughout the world wide web. Points of interest pertaining to your industry, your personal favorite sites, heightening public interest sites and much more. Where else could you share your enthusiasm without lifting a finger? Reciprocal links between companies are proving most economical and turbocharge website promotion.

19. Low Cost For Rewards - Compared to any form of primary advertising/marketing (radio, print, TV, event promotion) a website is by far the least expensive tool for communicating the information needed to attract sales. Compare both the time and size restraints of a website vs. a biz card, a yellow pages ad, a radio spot, or a TV commercial. Then compare the cost difference per image or per word. THERE IS NO CHEAPER FORM OF ADVERTISING!

20. Our Brief Synopsis - We hope these insights will offer you a fresh perspective on how a website is actually the most powerful cost efficient marketing tool you have in your sales prospecting arsenal. In down economies it's often difficult for businesses to survive let alone grow and thrive. If you are in business for the long haul, or experiencing sales declines then you must use every tool in the chest. And a website is like having a multitude of marketing tools in one. Simply put, if your in business you need a website to Serve the customer, makes business information available and then allows feedback from the customers. Don't let your business miss out or lose to your competition.


Phone Numbers

(713) 240-4651 or (832) 613-2452

Pasadena, Texas 77501

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